All Tech companies have the same problem.
HR is not the heart of the business.
Let’s change that together.

#25 years of HR experience
#C-level consulting
#HR realignment

A selection of the companies that trust Heidi Hofer:

We make HR the heart of your business

in two steps

1. Analysis.

In the analysis phase, I work closely with the C-Level, stakeholders and the HR team to properly identify root causes and necessary changes for your HR transformation.

2. Transformation.

With innovative and agile methods, we transform your HR structures together.

Result: We make HR the heart of your company.

What's next?

Want to learn more about how we can make your HR the heart of the business?


Heidi Hofer

Heidi Hofer acquired her know-how in leading HR functions at Apple and Amazon.
With her many years of experience and future-oriented
mentality, she is a sought-after sparring partner for executives.


Added Value.

  • 25 years of HR & Change experience
  • Consulting in difficult/unclear initial situations
  • Experience with complex and international environments
  • Tailor-made concepts and implementation
  • Strong leadership
  • Sparring partner for C-Level


  • HR Transformation
  • HR Realignment
  • C-Level Consulting
  • Agile HR
  • HR audit
  • Structure of HR
  • Global HR Strategy
  • Organizational Development
  • Change Management
  • Stakeholder Management
  • Growth phases


13 years in leading HR functions at Apple and Amazon, including as a member of the Executive Team.

Since 2011 successful consultant for well-known corporations and scale-ups.


“At reBuy, Heidi Hofer successfully supported us in the development and implementation of a new leadership culture and leadership skills. With her positive personality and professional know-how, she has made a decisive contribution to improving our company in the long term and making it fit for a successful future.”

Torsten Schero

reBuy recommerce GmbH

“Heidi did a stellar job in helping us handling change processes. One of the things that’s so remarkable about Heidi is her ability to understand and analyze the challenges that are both difficult and critical to the company. Her rare mix of sharp analysis and emotional understanding explains why everyone loved working with Heidi.”

Head of Business Performance E-Commerce
Douglas GmbH
“Heidi played a key role in developing our global People & Culture strategy. Her experience and guidance helped us tremendously to make the right decisions and to build a healthy foundation for rapid growth. She balanced reality with ambition and delivered impressive results. She helped 1NCE to move the whole organization to the next level. I would hire her again anytime.”

Ivo Rook


Does your HR heart already shine?

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