As a consultant, I define for you a tailor-made strategy for change, support the realignment of your organization and help you to develop a modern leadership culture and HR strategy.

A selection of the companies that trust Heidi Hofer:

Consulting for the big picture

With more than 20 years of experience with well-known companies and at the top level, I know all details of successful change. These consist of three components:

Developing a tailor-made strategy out of high complexity and many variables, which enables a structured and yet flexible approach.

Identify and define the right fields of action so that you can manage your changes in a targeted, successful and sustainable manner.

Creating the basis for successful implementation through transparent communication with stakeholders, leaders and employees.

My services


In consulting, I work closely with the CEO, stakeholders and the management team to correctly identify the causes and the necessary changes for your project.


The strategy gives your project a visible structure: initial situation, status analysis, clear fields of action including measures and transparent goals.


I put together a successful project team with your internal team and my own network of experts. During the project I support you as consultant or project leader.

Your first step

Learn more about how to make your project successful.


Heidi Hofer

Heidi Hofer acquired her know-how in leading HR functions at Apple and Amazon.
With her many years of experience and future-oriented
mentality, she is a sought-after sparring partner for executives.

Together we create meaningful changes. Step by step we develop your sustainable organization. An organization that develops its full potential and has a positive impact both internally and externally.

Different starting points require
other approaches

Are you facing major internal changes, e.g. due to a reorientation of the organisation, digitalization, restructuring or strong growth?

Complex changes push leaders and employees to their limits. If change is not properly managed and communicated internally, sales losses, a deterioration in morale and cultural damage are the results. I accompany you in avoiding the typical mistakes in change and show you how to implement your changes sustainably and successfully in your company.

You need a strong sparring partner for your management team?

As a management team, you need a quick overview of the organization and need to identify the most important fields of action. I support you with a detailed analysis of the organization in terms of working environment, leadership skills, organizational structures, culture and HR processes. This will provide you with clarity and transparency regarding urgent fields of action. In the management team we jointly decipher the team dynamics and areas of disruption and form the right basis for a highly effective management team.

Do you want to establish a modern leadership culture?

Leadership is one of the most important criteria for future success and employee satisfaction. Many companies want to prepare their leaders for future complex challenges. This includes: developing new leadership skills, designing new formats for leadership development and bringing a new mindset into the company. Together with you, I define a leadership culture that fits your organization, is internally anchored and lived.

You are missing an HR strategy for the crisis or you want to realign your HR team?

Many companies have no concrete HR strategy or lack structures and processes. I define a strategic HR roadmap with you, in which all necessary fields of action such as competencies, mindset, processes and structures are mapped. Step by step, your HR department will become future-proof.


“For 10 years, Heidi Hofer has been my first choice in HR Consulting and Change Management. In joint projects she has been a strong and highly competent leader and always a key figure in the successful implementation of complex projects”.

Freddie Geier

Rightware Oy
Former Managing Director Apple

“At reBuy, Heidi Hofer successfully supported us in the development and implementation of a new leadership culture and leadership skills. With her positive personality and professional know-how, she has made a decisive contribution to improving our company in the long term and making it fit for a successful future.”

Torsten Schero

reBuy recommerce GmbH

“Heidi did a stellar job in helping us handling change processes. One of the things that’s so remarkable about Heidi is her ability to understand and analyze the challenges that are both difficult and critical to the company. Her rare mix of sharp analysis and emotional understanding explains why everyone loved working with Heidi.”

Head of Business Performance E-Commerce
Douglas GmbH

3 reasons why a
cooperation with me pays off

I create trust.

Successful CEOs and stakeholders trust my experience. Throughout the entire change project I am a Trusted Advisor and sparring partner for the management team and stakeholders.

Every customer is unique for me.

Every company is different, every change project is different. Therefore, every project is tailored to your needs. Instead of standard methods or PowerPoint presentations, you will receive a personal and individual consulting, strategy and implementation.

I work for the most innovative companies.

For over 20 years I have been working for global players in the tech, eCommerce and digital sectors. Apple, Amazon, Zalando, Douglas, Infineon and Hubert Burda Media are among my clients.

Some of my recent publications

New Leadership in the Era of the New Working World

Magazine about the new working world, CoMatch, issue 01/2020

Human-centric Leadership - A new leadership concept

White Paper, 04/2019

Interim Management – Interview with Heidi Hofer

Der Tagesspiegel, issue 01/07/2019

Which project would you like to tackle?

Find out how you can successfully advance your project step by step.

Heidi Hofer

Management Consultant

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